At Alice Allen Events we turn your wildest dreams into a stunning reality.

Our goal is not only to create a beautiful, top-notch experience for your guests, but also to ensure you feel like a guest at your own event.

After years of experience hosting gatherings of all kinds and sizes, we promise to plan, design, and execute yours with the greatest attention to detail.



Meet Sarah!

Sarah has been a lifelong admirer of events. From the time she was little, she can remember appreciating the smallest details at weddings, noticing the excitement of production at concerts with friends, and even taking an interest in the logistics of pep rallies and school dances in high school. Sarah would describe herself as a creative jack-of-all-trades and coordinator of chaos.

In addition to coordinating weddings, Sarah has spent the past three years leading the event team and creating events for Magnolia Market in Waco, TX. It was at Magnolia that she was able to continue honing her creative skills, as well as picking up extra practice in areas like grit and innovation (yes, she can install a balloon wall pretty much anywhere).

On the rare occasion Sarah isn’t working on an event, you are likely to find her enjoying queso and a marg at Torchy’s, in a barre class, or taking in the great outdoors of Waco, TX with friends. Sarah is also an active member of her church and assists with production on Sundays.